It definately will, if you know anything about the game at all.
Ivalice actually started in FF Tactics, which was also produced by Hironobu like the other games. It's as much Final Fantasy as the other ones...
This Ivalice seems to be a mesh of the original Tactics one, and the one used in FFTA. All in all, I think it's a wonderful, adventurous setting. Fresh air from the last few games *cough*.