If everything were about money the original griever ring would never have been created by the official SE... Since then I've established a great friendship with the creator, he was inspired by my suggestions the moment he was about to give up and I have ordered 2 more rings since then going for the third this year plus one more merchandise to give as a gift... So who has more benefit... you be the judge...
Communication is the most important thing in every transaction since ancient Greece... where commercial relationships were flourished...
Original Griever ring
here.
Tribute to meeting me as a fan that inspired him to create the ring
here.
There are more you can gain from people other than money and those other things can get you more money than you originally would if your only concern was financial profit.