Author Topic: Nigaz!  (Read 3712 times)

Jari

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Nigaz!
« on: 2009-07-02 18:07:26 »
From BBC:
Quote
A marketing blunder in Nigeria has got online communities all of a twitter, after a joint oil and gas venture with Russia was named Nigaz.

Blunder, you say? Pffft, this is obviously just a case of business people having a sense of humor.

Yo dawg, I put some gas into your Nigaz... :-D

ChaosControl

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Re: Nigaz!
« Reply #1 on: 2009-07-02 22:56:48 »
They're still so underapreciated.. I like it.

Otokoshi

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Re: Nigaz!
« Reply #2 on: 2009-07-02 23:38:36 »
Quote
Russia's Gazprom and Nigeria's state-operated NNPC formed the company - pronounced "nye-gaz" - last week.

Shouldn't the people on the Nigerian side have seen red flags when the name was brought up?  I guess it's a simple mistake on the Russian's side, especially with their pronunciation of the word.  Did they seriously think nothing would come of this?  Your in Nigeria.  I wouldn't buy 'Hop Sing Ding Dong Rice Paddy Fields Miso Ramen' when I'm in Japan.  I would hope the Japanese noodle company would have more common sense than that.  Wow... you're in Nigeria.  I'd love to see more examples of PR blunders.  People intentionally doing stupid things, it makes my day.  :-D

Aali

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Re: Nigaz!
« Reply #3 on: 2009-07-02 23:53:13 »
PR blunder? They just got worldwide coverage!

It should also be considered that not everyone has been programmed to have this knee-jerk reaction to anything that resembles the N-word. (I assume their customers couldn't care less)

Not trying to poop the party here, it's still funny (to us) :-P

Jari

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Re: Nigaz!
« Reply #4 on: 2009-07-03 00:15:50 »
Yeah, someone commented that apparently hiphop hasn't reached Nigeria yet, and I suspect there's truth to that.

I suspect that they wouldn't have picked such a name if the people were aware of the connotations, but I also suspect that the word doesn't such a weight in Nigeria, either.

Otokoshi: Sadly multinationals are pretty clever and careful these days; for example Ford put serious effort when they named Mondeo... well, Mondeo. I mean that they researched a whole bunch of languages, to make sure it doesn't carry any funny meanings in the languages used in their markets. I suppose they are wary of Pajero - which just happens to means 'wanker' (or somesuch, me no habla Spanish) in Spanish. Thus, it's Mitsubishi Montero there. Then there's the Chevy and Vauxhall Nova (different cars from different eras, same model name, though), which many people claim to mean 'it won't go' in Spanish, but apparently that's bit of a stretch.

Luckily for us, some people still make them funniez. :-D

There's the classic sex change clinic for children:


And Swedish company called Locum wishing people Merry Christmas and Happy New Year:


:-D

Feel free to post more, if you know any. :lol:

Jari

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Re: Nigaz!
« Reply #5 on: 2009-07-03 00:23:30 »
From Sweden, of course. :-D