An interesting thing happened earlier this year. They noticed that
Bravely Default sold better in the West than either
Lightning Returns or
Final Fantasy XIII-2, for a fraction of the development cost. This has
caused them to rethink their strategy of attempting to appeal to non-Japanese audiences with the cinematic bullshit they think we want.
When a company like EA talks about treating customers right, you know they're full of it because they're making good money even when Consumerist votes them worst company of the year twice in a row. But Square Enix said what they did based on actual numbers, not just a misguided attempt to repair a destroyed reputation, so I'm more apt to believe them. They don't even need to care about customers; they've seen good games bring in money, they are more likely to bring in good games.
So to everyone who bought
Bravely Default, thank you for voting with your wallet. Square Enix's reaction to those figures proved it works. In the end, that's why I'm going to buy FFXIII (and as many future Square Enix games as possible) on PC: to vote with my wallet and send a message that I want PC versions of their games.